Hi I'm Mohamed Rifath,

Product Designer specializing in scalable design systems and decision-heavy data products. I design systems where decisions are expensive.

Currently designing enterprise systems at Deloitte Digital.

Brands I've worked with

Designed a decision-critical notification system for a high-stake Ad-Tech platform, turning notifications into a reliable attention layer through user control, clear context, and accountability.

I started as an engineer, but design pulled me in, and never let go. Now, with 7+ years of experience, I design and build digital products that balance usability, systems thinking, and technical reality. My work lives mostly in enterprise SaaS and FinTech, where complexity is high and bad decisions scale fast. I have led design across zero-to-scale products, collaborated with cross-functional teams globally, and worked hands-on with research, architecture, and production-ready interfaces. These days, I am exploring vibe coding, moving fluidly between design and code to prototype faster, test ideas early, and keep the feedback loop brutally tight. Less ceremony. More momentum. Still high standards.